Karla Sofia Hernández Lira-business

 Welcome back to my blog Today we are going to talk about one of my favorite topics because it is a topic that evolves day by day… well without further ado, the topic we are going to talk about today is Kuki by Maru. Kuki by Maru is a Yucatecan business that was born one day when the owner was making cookies and her husband told her: "You should start your own cookie business and it occurs to me that you can call it Kukis By Maru" First, the owner Maru thought that her husband was joking with her, but later she saw that her husband was serious. The platforms you use to promote your products are Instagram and Facebook. Mission In life is to empower people, and now I see Kukis de Maru as a school of empowerment, more than a cookie store. the teachings of Initiators have helped improve his life. ... Those of us who know you admire your lifestyle, your business success and the great family union that you have. View that the owner said in her own words about the company, I have tw...

Welcome back to my blog! Today we are going to talk about one of my favorite topics because it is a topic that evolves day by day… well without further ado, the topic we are going to talk about today is marketing. First, I would like to start by telling you what it is, what a strategy is and why it is important in a company or business. What is marketing? Marketing is a system that studies the market, adds value and satisfies customers with profitability objectives. ... Analyze the commercial management of the company to attract, attract, retain and retain final customers, satisfying their desires and solving their problems. What is a marketing strategy? Marketing strategy is the style and method that is used to generate sales leads. It is used to communicate and locate the company's products and services and transform it into a line of operation that can enter the target market through the appropriate channels. Why is marketing important in a company or business? Today, marketing ...

 Welcome back to my blog Today we are going to talk about the swot analysis What is it? Swot analysis is a strategic planning technique used to help individuals or organizations identify strengths, weaknesses, opportunities, and threats related to business competition or project plans. How to perform a swot analysis? First, make a swot analysis matrix, or you can find a free template on the internet and then download the template. You can perform swot analysis in two ways: by bringing people together, by "kicking off" strategy development informally, or as a more complex and formal tool. In either case, you can form a team made up of various roles and levels in the organization. Use brainstorming techniques to create a list of ideas about the current state of the organization. Every time you identify strengths, weaknesses, opportunities or threats, write them down in the appropriate part of the grid. To find out where an idea belongs, it is helpful to treat strengths and weak...

 Welcome back to my blog Today we are going to talk about the management process It is a discipline of comprehensive business management, which integrates other related disciplines, technologies and best practices of the past and present; and all the technologies necessary to give life to the realization and execution. It focuses on achieving continuous improvement of the organization through business processes consistent with defined strategies. The strategy and its process are dynamic, so there must be agility, preparation and attention to face changes in the environment (customers, competition, regulations, etc.). It must promote excellence, effectiveness, efficiency, strategic coordination, integration, agility, scalability and sustainability. Therefore, the highest performance operation can always be achieved. To be managed successfully, the process must include the following people and be supported by: people, technology, methods, strategies, governance and culture change. Un...

 Welcome back to my blog Today we are going to talk about some types of leadership that exist… The first type of leadership that we are going to talk about is business leadership: Business leadership is the person who leads your company towards the goals and objectives that the company has. One of the essential things that a business leader must have is to put themselves in the shoes of others, understand them, treat them well, listen to them, help them in whatever they need, advise them, among other things. If you don't do any of the things I just mentioned, you can't call yourself a leader because you're not doing things right.  The following type of leadership is democratic leadership: Democratic leadership has the ability to listen, participate, and measure the suggestions and opinions of team members. Democratic leadership is a model that produces high satisfaction among project members, which can increase their motivation, thus increasing their productivity and the pr...

  Welcome back to my blog ... Today we are going to talk about leadership. The truth is that I am not going to lie to you, one of my dreams has been to be an influencer because I have always wanted to influence and motivate others towards the good, because I feel that I can leave my mark on several people but the truth is that it scares me if I go to be successful, but at the same time I am afraid of being able to make that dream come true because the truth is that today the problems that exist all over the world are very ugly, for example of missing people, people who kill because they don't like them how do you think...  And then another of the things for which I cannot make that dream come true is because my family doesn't like it, my family has a job and they let me have social networks, many do not have social networks, they do not like to upload things... because they know and feel that social networks are very powerful! Many people have the same dream as me ... to be an...